Every hour should be happy. For the other 9 to 5. The night is always young. Every night has potential.
Covering the entire length of the subway car in all capital letters are these words which one reads over and over in a matter of seconds with nonchalance.
How is it that our government can support these advertisement campaigns on mass transit in NYC. Why does alcohol even need to be advertised? It seems to be one of the main subway advertisements that I see, whether its for beer, whiskey or rum.
Taking a closer look at the BUD LIGHT PLATINUM ads...the only image used is of the bottle from the neck down on the banner ads. The bottle is glistening with dew drops. The background is a subdued halo effect of blue surrounding the bottle and fading into blackness. The shiny bottle with its glowing reflective smooth surface draws the eye simply to the text and back to the image in a circular way. There is additional text provided so that you can even tag it in your twitter posts with the hash tag that is provided. The very idea that beer is responsible for having a happy life. Coming from a family where alcoholism is a factor, these ads are a slap in the face. "Every night has potential" the ad pushes in your face the bottle of Bud Light. Every night could be great and make you happy if you simply had a beer. To equate happiness with alcohol is a total disaster. Especially saying that every hour should be a happy hour. Is that to mean we should always be drinking Bud Light Platinum to attain happiness? Alcohol as a drug is a depressant...it cannot make you happy.
The beer was introduced in advertising during the Super Bowl of 2012. The advertsing is targeted for social networking sites and is meant to be spread about via Twitter and Facebook using the hashtag "MAKE IT PLATINUM" Apparently this advertising is working as you can see how many people, "Like" it.
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