Trim Pregnancy

This image appeared as an ad on my Facebook page today. I was in shock...is this real? Yes...it's real. A 'trim' pregnancy. I have always thought that pregnancy was more-so an issue of nurturance and selflessness. Making sure you eat properly and avoid any harmful substances to your system. It's not a surprise that pregnancy entails weight gain as you have a new life growing inside of you. Then there's this ad. It's an entire website, www.trimpregnancy.com. The tag line is, "The best kept secret by celebrity mothers revealed"

Why is this ad showing up for me? I suppose I am a female and in the appropriate age range for being pregnant...but this ad is just such an insult.

Taking a look at the ad and picking it apart visually...much to be done. The colors evoke a definite relation to other scammy diet and pill ads that I have seen on the internet. I am reminded also of all of the informercials I used to see when I had a telelvision. Countless ads would play back to back with the latest gimmick for how to lose weight - now!!!! The measuring tape strapped across the stomach almost seems like a choking device for the baby. This ad is also "all-American" with its red, white and blue colors. It has branded pregnancy....TRIM PREGNANCY. No longer just the state of being pregnant.


Once you go to the website, there is a WARNING: "Read this before you let your pregnant and overweight body rob you of your beauty and self confidence...Take action with methods that are PROVEN TO WORK and be a sexy mama!


So...along the lines of what they are saying here is that it is not attractive to be pregnant and that you should naturally lose your self confidence and be robbed of your beauty. What ever happened to the positives about pregnancy?

It gives expecting mothers the idea that they are somehow not going to be able to have a 'normal' body during or after pregnancy. Pregnancy and giving birth - is normal and the expansion of ones tummy is all a part of it!