Kept looking at this on the subway today. A little bit confused with the smallness of the type notifying you that "wanted" is available on iTunes. Which led me to believe that Sasha Gradiva must be a musical artist with some new hit single called, "Wanted."
This is the first police wanted poster of British history dating back to 1881. Sasha Gradiva...trying to make a name for herself with the boldened typeface and catchy and seductive colors of red, white and black. Her face is central to the ad making it the focal point. Yet her face is in quite the disguise with all of the makeup she is wearing. "HELP TRAP A SPY!". I'm really not sure who this ad is targeting. Most likely teenagers that would be entranced by the costume appeal and by the game of the ad.
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